BSEU 390: Business in Europe: Environment & Practices

Credits: 4
Course/Lab Fee: € 30 for field trip
Prerequisite: None
Cross-Listing: Business and Marketing, Courses with Service Learning Components



Course Description

This course provides an in-depth overview of the theoretical and practical aspects of international business with particular attention to Europe. Students will examine the major environmental forces that influence international business activity including financial, economic and socio-economic, physical, socio-cultural, political, legal, labor, competitive, and distributive forces. Special attention will be given to Europe and to the perception of multinational activities in Western and Eastern Europe.


The course will include a group project in which students conduct an analysis of an Italian company’s internal organization and its external ambitions, or plans, for conducting business internationally.  The course fee covers expenses associated with visiting the company’s headquarters.


Course Objectives

  • Foster an improved awareness of political, social, legal, and cultural differences that businesses encounter internationally
  • To provide the tools to analyze these differences; to employ different theories in economics and finance to problems in international business
  • To understand how global financial markets interact and influence international business activity
  • To define and analyze international management issues and explore how management skills can address these issues

Service Learning Project Description

In this course, students visit and interview the family-owned Umbrian winery, Cantina Goretti, to conduct a business analysis of their internal organization and goals for international expansion. In groups, students research and present their recommendations to the company as the final course project.


Summer Internship Opportunity

Students in the course can also apply for a one month, non-credit bearing summer internship with Pashmere. For more details, see the Academic Internships page.


Course Materials

Ball and McCulloch, International Business: The Challenge of Global Competition(Boston: McGraw-Hill, 2001/2002), 7th or 8th editions.


Case studies and readings in the Economist, Business Week, the Financial Times and the Wall Street Journal will be provided by the instructor.


Field Trip

Day trip to Cantina Goretti in Pila, Umbria.