Course/Lab Fee: € 30 for field trip
Cross-Listing: Business and Marketing, Courses with Service Learning Components
This course provides an in-depth overview of the theoretical and practical aspects of international business with particular attention to Europe. Students will examine the major environmental forces that influence international business activity including financial, economic and socio-economic, physical, socio-cultural, political, legal, labor, competitive, and distributive forces. Special attention will be given to Europe and to the perception of multinational activities in Western and Eastern Europe.
The course will include a group project in which students conduct an analysis of an Italian company’s internal organization and its external ambitions, or plans, for conducting business internationally. The course fee covers expenses associated with visiting the company’s headquarters.
- Foster an improved awareness of political, social, legal, and cultural differences that businesses encounter internationally
- To provide the tools to analyze these differences; to employ different theories in economics and finance to problems in international business
- To understand how global financial markets interact and influence international business activity
- To define and analyze international management issues and explore how management skills can address these issues
Service Learning Project Description
In this course and BSIM 390: International Marketing, students visit and interview a local company to conduct a marketing and business analysis of their internal organization and goals for international expansion. In groups, students research and present their recommendations to the company as the final course project. For the Fall 2013 semester, the partner company is Pashmere, a local Italian cashmere company.
Summer Internship Opportunity
Students in the course can also apply for a one month, non-credit bearing summer internship with Pashmere. For more details, see the Academic Internships page.
Ball and McCulloch, International Business: The Challenge of Global Competition(Boston: McGraw-Hill, 2001/2002), 7th or 8th editions.
Case studies and readings in the Economist, Business Week, the Financial Times and the Wall Street Journal will be provided by the instructor.
The day trip will depend on the partner with whom the class collaborates.