This is most recent syllabus. Your final syllabus will be given during your first day of class
Once a firm crosses an international border, it is in a new legal, political, cultural, and competitive environment. International Business Strategy (IBS) is concerned with matching the firm’s resources and capabilities with this new environment. This course examines the factors which determine whether the firm’s decision to go abroad will be a success.
Based on an analytical framework of simple core concepts, the course builds solid conceptual foundations in international business strategy, which are systematically applied to a rich set of empirical case studies with examples drawn from actual management practice. This close coupling between strategy theory and management practice provides a powerful intellectual toolkit for you.
- think critically about international business strategy;
- understand the mechanisms driving competitive advantage;
- apply an analytical framework in international business situations;
- recognize threats and opportunities in foreign markets;
- understand the strengths and weaknesses of major market entry strategies; and
- gain a heightened appreciation for the importance of culture and cultural differences in the field of business.
Service Learning Project Description
You will collaborate with an Umbrian company on a service learning project designed to internationalize their business efforts. After a visit to the facility and conducting interviews with company management, you and your team will complete a focused research project assigned by the company. At the end of the semester, you will present your project to the Umbra community.
International Business Strategy (Second Edition), Alain Verbeke, Cambridge University Press.