This is most recent syllabus. Your final syllabus will be given during your first day of class
We often think of wine as simply something to drink, but there is a long history of writing about this classic refreshment. Today, it is reflected in the popularity of wine bloggers, guides, magazines, and books. In this course, students will explore and learn to write for wine journalism as well as be for wine marketing.
You will learn about the making and history of wine as a foundation for writing activities. From the material students collect, you will write wine-related feature stories emphasizing human interest, and marketing press releases. Our goal is to capture the readers’ attention. Given the growing importance of agricultural sustainability politics, this course will be attractive especially for those students with an environmental interest.
In this course, you will develop a knowledge of:
- Writing feature stories about wine;
- How to write marketing articles;
- Feature and opinion journalism;
- Wine history;
- Wine tasting;
- Wine production.
Mandatory course reader