This morning, Professors Tom Baker and Tracy Meyer accompanied a group of Clemson marketing student to the headquarters of AC Perugia Calcio, Perugia’s professional soccer team.
They were met by two representatives of the team’s marketing department and given a tour of the players’ area before walking through the tunnel and out onto the field.
From the standpoint of the grass, the Perugia staff members gave an excellent run-down of the various forms and quantities of in-stadium advertising and seating, all while fielding questions about attendance, market difficulties, and plans for the future.
After being walked across the grounds and shown the newly-renovated youth academy fields, they were treated to an explanation of the club’s finances and their efforts to better integrate their marketing efforts with those of their sponsors.
Of course, through, we’re in Italy, so the field trip ended with lunch at a local restaurant. A great pizza antipasto, followed by some legendary mozzarella di bufala and a plate of freshly-made pasta: buon appetito!