Professo Antonella Valoroso, a Yale University graduate and a professor at the Umbra Institute, published another article in an occasional series for the largest Italian daily newspaper, the Corriere della Sera. Valoroso’s piece discussed the dramatic change in the advertising style of the pasta giant Barilla in the 1960s. In a break from their usually staid campaigns, Barilla hired the controversial yet enormously popular singer Mina to appear in their television ads. Valoroso drew on archival research in Barilla’s Parma center and based her story on a conference paper delivered last year at the Umbra Institute’s first biannual food conference.
Dr. Valoroso is currently teaching a course with a journalistic project, Italian Tales and Stories: Creative Writing Through Literary Models.