A semester abroad, a course on Business of Wine, a summer internship in a winery in the heart of Italy: these are the main ingredients that led Anastasiya Kowal of Penn State University down a successful path while at the Umbra Institute.
While at Cantina Roccafiore, a young organic winery located in the hills of Todi, Anastasiya had the opportunity to put her studies in business of wine into practice. In addition to helping with American clients, she also carried out various assignments, such as customer reception, guided visits, and media and marketing. In charge of the Instagram and Facebook pages, Anastasiya enjoyed this marketing-related work to the point of wanting to work at a winery or in another kind of agricultural company back in the US.
She also took part in Cantine Aperte (“Open Wineries”), a national event that involves hundreds of Italian wineries in late May. This event, which aims to promote the culture of wine in a festive atmosphere, took place during the final days of her time at Roccafiore. What a great way to end an internship!