This course is crosslisted with BUS 340.
Course Description
The role of sustainability in business has evolved over the past few decades from a fringe issue to one of central concern. The goal of this course is to explore both the business challenges and opportunities inherent in sustainability. The course has a global dimension as students examine complex environmental, social and economic factors that affect sustainability in business. Through case studies and direct engagement with local businesses, students learn the knowledge and skills required to launch a business that utilizes green strategies. In addition to researching business management tools and best practices, students develop business plans for launching an enterprise that prioritizes sustainability.
Learning Outcomes
By the end of the course, students will be able to:
- Explain how the business focus on sustainability has evolved and describe current challenges and opportunities faced by businesses committed to supporting sustainability efforts both locally and globally;
- Articulate the principles and values that support global sustainable business;
- Describe specific strategies and practices that businesses can employ to promote sustainability;
- Utilize business and marketing tools in developing a sustainable business plan.
