Filippo Benedetti Valentini - M.A.
M.A. in Marketing of Food & Wine, Sole24Ore Milan Business School, Italy
Laurea in Anthropology, University La Sapienza of Rome, Italy
Professional Olive Oil Sommelier
Filippo Benedetti Valentini’s background is in Food and Wine journalism, with a specific interest in corporate communication. He is the Editor in Chief of the online magazine Saperefood.it, which aims to spread the Italian and Umbrian food and wine culture. Filippo has worked with various local companies offering marketing and communication services. He is also a professional olive oil taster and currently, he is studying to become a wine sommelier.
Teaching since 2016
Filippo believes in knowledge, but even more in sharing it. Quoting the Irish playwright, critic, polemicist, and political activist George Bernard Shaw, “If you have an apple and I have an apple and we exchange these apples, then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each one of us will have two ideas.” Filippo believes that sharing ideas is essential in marketing to imagine solutions and turn crisis into opportunity. Marketing is not just a managerial process to meet consumers’ needs, but it is an instrument to enhance our skills and improve our lives.