Aperitivo Culture in Perugia
An opinion piece by Elke Schrenk
Spring 2026
University of Michigan
One of my favorite aspects of life in Italy is aperitivo culture. It is the perfect transition from a productive day to a social evening. This article outlines what aperitivo is, popular drinks, and where to find the best in Perugia.
Some history
Aperitivo became popular in 19th century Northern Italy, during a period of rapid industrialization. The alcohol industry was becoming increasingly important in this area, especially because of the medicinal properties associated with bitter drinks such as vermouth. At the same time, there was an increasing demand for pre-dinner drinks from workers who needed a space to decompress after long days. As a result, aperitivo was born.
Today, Aperitivo is a time to decompress, socialize, and stimulate the appetite with a cocktail and some light snacks. While a number of unique and modern cocktails can be found today, I think it’s best to start with the basics. When in doubt, these are the drinks to order:
- Aperol spritz
- This one you have likely heard of before. Refreshing and bittersweet, you can’t go wrong with this Italian classic.
- Campari Spritz
- If you are looking for something just as refreshing, but more bitter than an Aperol spritz, ask for a Campari Spritz. It has similar citrus notes as Aperol but is bolder, with more of an herbal flavor
- Hugo Spritz
- The Hugo has the same base of prosecco as the Aperol and Campari Spritz, but uses elderflower syrup instead of a bitter. Garnished with fresh mint, the Hugo is light, floral, refreshing.
- Negroni
- The Negroni is a very bitter, non-carbonated drink composed of Campari, vermouth, and gin. You can also ask for a Negroni Sbagliato, meaning “mistaken Negroni,” which substitutes prosecco for gin.
- Non-Alcoholic
- There are a number of non-alcoholic options available for aperitivo, normally carbonated and somewhat bitter. My favorite is Sanbitter, although Crodino is another popular brand.
Apertivo Spots Worth Trying
In Perugia, you can’t go far without passing a bar offering aperitivo. A couple of my favorite spots in the city center include:
- Cafe Vanucci
- Great for outdoor seating near Piazza IV Novembre
- Turan Cafe
- Another spot close to the main Piazza.
- Caffè dal Perugino
- Great drinks, lively atmosphere, fair prices.
- Priori Secret Garden
- For particularly good snacks.
- Punto di Vista
- For an incredible view of the city.
The Italian aperitivo is more than just a pre-dinner drink. It’s a chance to connect, be present, and decompress after the working day. I think that in the US it is common to struggle with finding time for socializing during the week, which can worsen daily stress and lead to burn out. The Italian Aperitivo serves as a model for how social connection can be included in daily routines.