Back to Blog

International Marketing Undertakes Service-Learning Project at Airport

Last week, Umbra Institute International Marketing class went on a field trip to the San Francesco d’Assisi Airport in Perugia, launching the service-learning project portion of the class.

Airport Managing Director Piervittorio Farabbi gave the students a tour of the newly-remodeled airport, explaining its various services and how it can improve. Farabbi listed several projects that the Umbra International Marketing students will begin to work on, from creating a duty-free store to brainstorming strategies to market the international airport abroad. 

“The partnership with the airport offers students a different perspective of international marketing,” said Julie Falk, co-program manager of the Umbra Community Engagement program. “It’s a concrete project that students can actually work on – and it has real benefits for the airport. And they get to meet people in the business world who have a lot of experience and are still willing to listen to the students’ ideas.”

The International Marketing class will dedicate the rest of the semester to the projects.

Follow Us on Instagram to Stay In the Know!